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Green Pilgrim Jerusalem is partnering The Green Passport initiative in Israel to promote how holiday decisions can not only make a difference, but to ensure that the traveler returns home with a new point of view that will make the travel experience infinitely more rewarding.

The Green Passport has been brought to Israel by Michal Wimmer Luria, founder and CEO of the not-for-profit organization “Eco & Sustainable Tourism Israel” (www.ecotourism.org.il). The organization raises awareness and provides knowledge and tools to various stakeholders through different platforms and frameworks such as website, professional courses, workshops, training, lectures, educational events and interviews in the media.

“Eco and Sustainable Tourism Israel” works actively to promote the ‘Global Sustainable Tourism Criteria’ (GSTC) initiative in Israel. The following text has been taken from UNEP .

“We go on holidays for pleasure, to discover new horizons, to relax, to meet people and to learn about different cultures. Most of the time, we are not aware that the choices we make for our holiday can have an impact on our destination and on the people that live there. We are often equally unaware of the implications of our travel for global environmental issues, especially climate change.

The aim of the Green Passport site is to introdu ce you, the potential traveler, to some of the things you can do to help make tourism a sustainable activity, by which we mean an activity that is not only respectful of the environment but that is also good for the economic and social development of the communities that will
be your hosts.

As you ‘take a tour’ through the pages of the Passport you will pick up background information and useful tips for every stage of a journey, including pre-departure planning and things you can do after your return.

Taking holidays has become a popular global leisure activity. As tourists we dream about our future holidays and destinations, and marvel when we think about the pyramids of Egypt, the Taj Mahal, the Grand Canyon, pristine islands with white sand beaches, walking in natural parks or experiencing different cultures. But no matter what your choice, find out more about your destination and about its local environment, traditions, and cultures before you set off. This will allow you to make some smart choices that will not only benefit you but will also help the environment and the people and destinations you visit.

There are many ways to plan a trip, including going to a travel agency, searching the web, reading travel guides or visiting dedicated travel websites. As you look around you will find many independent travelers, travel agencies and tour operators using words and expressions such as ‘sustainable’, ‘responsible’, ‘green’, ‘eco’, ‘smart’, ‘slow’, ‘pro-poor’, ‘fair trade’ and ‘ethical tourism’. At first glance this may be confusing, but all of these really have a sole objective: to provide holidays that are more fulfilling for travelers while protecting the environment and contributing to the economic and social development of the people, cultures and destinations they visit.”

As Henry Miller put it:

One’s destination is never a place but rather a new way of seeing things

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